The death of traditional television
Posted: Sun Apr 12, 2015 12:09 am
On October 20th 2014, Adobe published the Video Benchmark Report which suggest that traditional cabel providers are losing audience to online video streaming.
After examining data from over 1,300 media and entertainment outlets, the tech giant found that while television consumption increased by 388 percent year-over-year, programmers also recorded an increase of unique monthly viewers by 146 percent YoY across browsers and TV apps.
It is futile to deny the emergence of Internet video streaming and the subsequent rise of such services as Netflix and Hulu, the former with an average of 34.7 Million UVs (unique visitors) per month (in the United States of America). The question I pose is whether the rise of this service represents the gradual death of traditional television.
After examining data from over 1,300 media and entertainment outlets, the tech giant found that while television consumption increased by 388 percent year-over-year, programmers also recorded an increase of unique monthly viewers by 146 percent YoY across browsers and TV apps.
It is futile to deny the emergence of Internet video streaming and the subsequent rise of such services as Netflix and Hulu, the former with an average of 34.7 Million UVs (unique visitors) per month (in the United States of America). The question I pose is whether the rise of this service represents the gradual death of traditional television.